Wednesday, September 23, 2009
POP VIDEO 2009/10
Sweet Disposition, The Temper Trap
1) Brief
As a group we are to develop a concept, image and brand for a new singer, group or band and develop and produce their first pop video, their first DVD cover and their first magazine advertisement. In order to establish the group and especially their image and brand for a particular target audience.
The Music Industry:
“We live in an age of music for people who don’t like music. The record industry discovered some time ago that there aren’t that many people who actually like music. For a lot of people, music’s annoying, or at the very least they don’t need it. They discovered if they could sell music to a lot of those people, they could sell a lot more records.”
--T Bone Burnett
STAGE ONE: Research And Development: Tasks - Decisions
Firstly I formed my group and between us we chose a track and an artist that did not have a major video. Secondly we developed some ideas between us for how we would treat the song in terms of performance, possible narrative and possible other images. we then sat down in class with the other groups and presented our ideas and they acted as the commissioning executives and marketing department of the record company, ourpitch included :
· Copies of the words
· APowerPoint presentation
· Lyrics
· A storyboard (with posters sketches a floor plan and anything that brought our pitch to life,
Our pitch took account of the specific target audience, the institutional context ie. Major/Indi record company’s, the genre of the artist ,the history of the artist, the current image of the artist , and the basic concept being the video ie how you promote the video
STAGE TWO: Pre- Production tasks and decisions
‘Greenlight’ in media terms means pre production begins; in our group we produced all the following elements for our group folder:
· Group roles list: a typed list with names of all major roles (producer, director, camera coordinator, chief editor, lighting designer, studio floor manger, props
· Cast, locations, props sorted soonest,
· Time line: a detailed timeline that illustrates how lyrics, visual action and song structure coordinate.
· Storyboards: full storyboards with all technical directions, as previously instructed (shot number, shot type, camera movement, sound track lyrics, lighting, actions, location, special effects, editing transitions, and possibly a digital storyboard.
· Then Film and edit the storyboard
· Floor plans/ lighting: Birdseye sketches, preferably printed, including rough measurements of all locations, showing all light sources (windows, video lights etc.) camera position and action areas.
· Shooting schedule: different to storyboard, lists the shots as they are to be shot, including AM/PM locations ect.
· Equipment list: full typed checklist of all technical equipment needed on the day of the shoot.
· Props list. Full list of all props and their source, including costing of any expensive items. Studio and location, with playback plus make up .
· Cast list: full cast list with digital pictures, MCU of each cast member (including details of house if a Hurtwood student, this also means that a camera test might be necessary.
· Title page, plus a contracts page for call sheet.
· Movement order page (if relevant)
· DVD cover and magazine advert (plus plans for this)
After this, the video is shot, STAGE THREE: PRODUCTION.
The call sheet for cast and performers few days before the actually shoot, the lyrics of the track are given to the performers also a few days before so that they can get familiar with the words and timing of the song. During this period everyone on the crew carries out heir main job and does some directing and camera work. A photographer should also be present to capture shots of the shoot for advertisement and DVD cover. Stage four is post-production. This is mainly driven by the lead editor, however, all need to be involved, this stage takes a large sum of input in both lesson and free time, the production is tested on an audience at a rough assembly and fine cut during post. The CD/DVD cover and magazine advert are all completed in this stage. The final stage of production is distribution and exhibition. This stage is where the final product is released onto established television outlets (terrestrial subscription), on CD and DVD.
1) Brief
As a group we are to develop a concept, image and brand for a new singer, group or band and develop and produce their first pop video, their first DVD cover and their first magazine advertisement. In order to establish the group and especially their image and brand for a particular target audience.
The Music Industry:
“We live in an age of music for people who don’t like music. The record industry discovered some time ago that there aren’t that many people who actually like music. For a lot of people, music’s annoying, or at the very least they don’t need it. They discovered if they could sell music to a lot of those people, they could sell a lot more records.”
--T Bone Burnett
STAGE ONE: Research And Development: Tasks - Decisions
Firstly I formed my group and between us we chose a track and an artist that did not have a major video. Secondly we developed some ideas between us for how we would treat the song in terms of performance, possible narrative and possible other images. we then sat down in class with the other groups and presented our ideas and they acted as the commissioning executives and marketing department of the record company, ourpitch included :
· Copies of the words
· APowerPoint presentation
· Lyrics
· A storyboard (with posters sketches a floor plan and anything that brought our pitch to life,
Our pitch took account of the specific target audience, the institutional context ie. Major/Indi record company’s, the genre of the artist ,the history of the artist, the current image of the artist , and the basic concept being the video ie how you promote the video
STAGE TWO: Pre- Production tasks and decisions
‘Greenlight’ in media terms means pre production begins; in our group we produced all the following elements for our group folder:
· Group roles list: a typed list with names of all major roles (producer, director, camera coordinator, chief editor, lighting designer, studio floor manger, props
· Cast, locations, props sorted soonest,
· Time line: a detailed timeline that illustrates how lyrics, visual action and song structure coordinate.
· Storyboards: full storyboards with all technical directions, as previously instructed (shot number, shot type, camera movement, sound track lyrics, lighting, actions, location, special effects, editing transitions, and possibly a digital storyboard.
· Then Film and edit the storyboard
· Floor plans/ lighting: Birdseye sketches, preferably printed, including rough measurements of all locations, showing all light sources (windows, video lights etc.) camera position and action areas.
· Shooting schedule: different to storyboard, lists the shots as they are to be shot, including AM/PM locations ect.
· Equipment list: full typed checklist of all technical equipment needed on the day of the shoot.
· Props list. Full list of all props and their source, including costing of any expensive items. Studio and location, with playback plus make up .
· Cast list: full cast list with digital pictures, MCU of each cast member (including details of house if a Hurtwood student, this also means that a camera test might be necessary.
· Title page, plus a contracts page for call sheet.
· Movement order page (if relevant)
· DVD cover and magazine advert (plus plans for this)
After this, the video is shot, STAGE THREE: PRODUCTION.
The call sheet for cast and performers few days before the actually shoot, the lyrics of the track are given to the performers also a few days before so that they can get familiar with the words and timing of the song. During this period everyone on the crew carries out heir main job and does some directing and camera work. A photographer should also be present to capture shots of the shoot for advertisement and DVD cover. Stage four is post-production. This is mainly driven by the lead editor, however, all need to be involved, this stage takes a large sum of input in both lesson and free time, the production is tested on an audience at a rough assembly and fine cut during post. The CD/DVD cover and magazine advert are all completed in this stage. The final stage of production is distribution and exhibition. This stage is where the final product is released onto established television outlets (terrestrial subscription), on CD and DVD.
Sweet Dispotition -The Temper Trap lyrics.
Sweet disposition
never too soon
oh reckless abandon
like no one's
watching you
a moment, a love
a dream aloud
a kiss, a cry
our rights, our wrongs
a moment, a love
a dream aloud
a moment, a love
a dream aloud
Chorus:
so stay there
cause i'll be comin over
and while our bloods still young
it's so young
it runs
and we won't stop til it's over
won't stop to surrender
of desperation
I played them for you
a moment, a love
a dream aloud
a kiss, a cry
our rights, our wrongs
a moment, a love
a dream, aloud
a moment, a love
a dream aloud
never too soon
oh reckless abandon
like no one's
watching you
a moment, a love
a dream aloud
a kiss, a cry
our rights, our wrongs
a moment, a love
a dream aloud
a moment, a love
a dream aloud
Chorus:
so stay there
cause i'll be comin over
and while our bloods still young
it's so young
it runs
and we won't stop til it's over
won't stop to surrender
of desperation
I played them for you
a moment, a love
a dream aloud
a kiss, a cry
our rights, our wrongs
a moment, a love
a dream, aloud
a moment, a love
a dream aloud
Institutional and Audience Context
Stingray
Stingray is a band formed by 4 teenage boys from Liverpool in 2001, at the time, this consisted of all members of the band being 17 years of age. They started off in 2001 simply as a casual band with little intention to make any impact on the industry, in late November 01 stingray were asked to play at a Christmas show in their school (which three of the four members attended) after this they were approached my a member of the audience who worked for a small agency working to develop unsigned bands with potential. Since then, Stingray have been performing at events ranging from small audiences of around 100-250 to landing spaces on introducing stages at large festivals such as Glastonbury and Reading&Leeds.Stingray also play on a regular basis at a bar in London (Parsons Green) that supports bands of a similar position. From 2001 to the present day Stingray’s star image has altered, this is simply due to maturity over a period of time, when Stingray was first formed they wore alternative and colourful cloths and wrote about different subjects in their lyrics, drugs and women for example, today they write with intention to express a more meaningful message, love and its dangers, government and its corruption and positivity within everyday life. Stingray’s style of music is liked by many people mainly a teenage market and in large numbers. The future looks positive looking at the rapid growth and popularity of the band and their music. Stingray’s genre of music fits with the Alternative, indie and Rock style. Theirinfluences come from bands such as Whitelies, Passion Pit, MGMT and The Boxer Rebellion. Leading competition consists of bands such as Empire Of The Sun and Flashguns who are both bands within the same genre. This genre shapes their star image as the music and lyrics reflect the morals they have, the cloths they ware, and the manner in which they perform. The commercial implications work positively with their choice of music as Stingrays Music fits in with a growing market. Stingray operates to target the jigtar market C-D. The band are signed with a successful independent label named Track Records, they work with similar bands in the same genre and aim to develop them by placing and advertising them in the correct locations such as certain bars, clubs and festivals. Other acts signed to Track Records are such artists as flashguns. this is a good label for Stingray as the correct company is vital for success , this is because of the way they market the artists in a certain way and in certain locations.
The bands demographic is made up of a mix of groups, mainly female but still with a large male audience, ranging within age from 16-25 and backgrounds from both public and state schools in the UK.The typical fan would demonstrate a sophisticated but rebellious life, strong morals and careless behaviour are the main characteristics of the fans, thealternative music that the fan base listen to is of similar genre and would consume other media products such as music magazines (NME for example) and social networking sites like Facebook and Myspace. Stingray creates an image of simple autumn colours and basic visuals. On posters, magazines and CD covers for example photography of city landscape or simply the bands logo, this is an effective visual as it appeals to the audience genre to recognise this style. Stingray have a video for their main selling single which is to be release in 2010, in this video there is abstract shots of the band showing them in a dark surroundings and using blue and white to create a atmosphere, again this appeals to the listeners as it represents thought provoking lyrics. Thisimagery is similar to other videos in this genre and are likely to be exhibited on websites such as ‘Youtube’ and ‘Myspace’ alongside being able to purchase on music sites like ‘limewire’ and ‘itunes’.My video follows this style and imagry of this genre and audience.
Stingray is a band formed by 4 teenage boys from Liverpool in 2001, at the time, this consisted of all members of the band being 17 years of age. They started off in 2001 simply as a casual band with little intention to make any impact on the industry, in late November 01 stingray were asked to play at a Christmas show in their school (which three of the four members attended) after this they were approached my a member of the audience who worked for a small agency working to develop unsigned bands with potential. Since then, Stingray have been performing at events ranging from small audiences of around 100-250 to landing spaces on introducing stages at large festivals such as Glastonbury and Reading&Leeds.Stingray also play on a regular basis at a bar in London (Parsons Green) that supports bands of a similar position. From 2001 to the present day Stingray’s star image has altered, this is simply due to maturity over a period of time, when Stingray was first formed they wore alternative and colourful cloths and wrote about different subjects in their lyrics, drugs and women for example, today they write with intention to express a more meaningful message, love and its dangers, government and its corruption and positivity within everyday life. Stingray’s style of music is liked by many people mainly a teenage market and in large numbers. The future looks positive looking at the rapid growth and popularity of the band and their music. Stingray’s genre of music fits with the Alternative, indie and Rock style. Theirinfluences come from bands such as Whitelies, Passion Pit, MGMT and The Boxer Rebellion. Leading competition consists of bands such as Empire Of The Sun and Flashguns who are both bands within the same genre. This genre shapes their star image as the music and lyrics reflect the morals they have, the cloths they ware, and the manner in which they perform. The commercial implications work positively with their choice of music as Stingrays Music fits in with a growing market. Stingray operates to target the jigtar market C-D. The band are signed with a successful independent label named Track Records, they work with similar bands in the same genre and aim to develop them by placing and advertising them in the correct locations such as certain bars, clubs and festivals. Other acts signed to Track Records are such artists as flashguns. this is a good label for Stingray as the correct company is vital for success , this is because of the way they market the artists in a certain way and in certain locations.
The bands demographic is made up of a mix of groups, mainly female but still with a large male audience, ranging within age from 16-25 and backgrounds from both public and state schools in the UK.The typical fan would demonstrate a sophisticated but rebellious life, strong morals and careless behaviour are the main characteristics of the fans, thealternative music that the fan base listen to is of similar genre and would consume other media products such as music magazines (NME for example) and social networking sites like Facebook and Myspace. Stingray creates an image of simple autumn colours and basic visuals. On posters, magazines and CD covers for example photography of city landscape or simply the bands logo, this is an effective visual as it appeals to the audience genre to recognise this style. Stingray have a video for their main selling single which is to be release in 2010, in this video there is abstract shots of the band showing them in a dark surroundings and using blue and white to create a atmosphere, again this appeals to the listeners as it represents thought provoking lyrics. Thisimagery is similar to other videos in this genre and are likely to be exhibited on websites such as ‘Youtube’ and ‘Myspace’ alongside being able to purchase on music sites like ‘limewire’ and ‘itunes’.My video follows this style and imagry of this genre and audience.
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