Our band is a new and upcoming group and appear to be normal to the target audience. Our bands costume consists of wearing mainly all black, typically showing a connection between each other and also giving a feel of rebellion and mystery.
The style of our band is youthful, unique, creative, and mysterious. Dyer has written extensively about the role of stars in film, TV and music. Dyer states that, “irrespective of the medium, stars have some key features in common: A star is an image, not a real person, that is constructed (as any other aspect of fiction is) out of a range of materials (eg, advertising, magazines etc as well as films and music). My group and I have created three products to show our bands star image in the form of a pop video, a magazine advert and a digipak.
The term ‘Star’ refers to the semi-mythological set of meanings constructed around music performers in order to sell the performer to an audience. Different stars appeal to different audiences for example a star with values such as rebellion, conspicuous consumption of sex, drugs and material goods and a disregard for social values would be an artist named Amy Winehouse as shown below:
Our digipak consisted of an album layout (front/back including internal front/back) and a magazine advert. The front of our album cover fits the theme/atmospheric that we created both our poster and throughout our music video. We chose this photograph as it gives the audience relation to the band as they are a new group it was important to show there faces to get a sense of recognition. This photo also is much like the one we used for our magazine advert this allows the audience again to connect the magazine advert with the album. This photo emphasises the bands sense of mystery, especially as the blinders mean you cant see them very clearly, this creates a sense of curiosity with them.
The back page of our album cover has similar implications of the sense of youth and mystery, this photo not only connects with the front cover as it is a opposite view but relates with Richard Dyers paradox that a star must be simultaneously present and absent to the consumer as mentioned before. This image does show the band yet we only see their backs creating absenteeism and possible rebellion. 
Although our overall reflects the feelings that we created in our video I feel that the inside cover truly creates a sense of atmosphere, mystery and an abnormal feel. The photos also create a dreamlike or fairytale image of the band which makes them unique or extraordinary. During our production we collected shots of the band to appear normal to connect with the audience and to fix with Dyer’s paradox that a star must be simultaneously ordinary and extraordinary to the consumer.
Our magazine advert has to fit with the band, the album and the product, so we chose this photograph and layout to connect all these together. This photo was shot on set and whilst the band is still in costume and using the same lighting that we used for the filming we created a similar atmosphere of mystery and rebellion.
In our third product, the shoot, we tried to show that the band were easy to relate to a wide audience, this is as they are a good looking, original and fairly normal group of people that are easily to relate to, but they still have the feel of mystery and rebellion due to there location and costume. The shots we took create an connection between not only the band and the audience but the band with the narrative and its character which has a dreamlike feel to it as we are taken on the girls journey of following the lights through the woods like a fairytale.
Our product can be viewed at: http://www.youtube.com/watch?v=HjJl7YDzRvs
An artist I feel is similar to our band is one names White Lies , this group have a similar star image and feel in there music , rebellion, mystery, originality, extraordinary.
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