Multi-media Campaign

We constructed our multimedia campaign around the target audience. As we have a target audience age range of 16-25, terrestrial channels would be ideal for marketing our band at certain times of the week and day, as this is a vaguely young age group channels such as MTV, ITV and T4 are ideal as well as such shows like Jonathan Ross who hosts a very popular show on the BBC Saturday line up, this show is very popular within our target audience and is known for its very high ratings and introduction of new bands, actors, directors ect. Another method of good marketing for this audience is popular music magazines which specialise in music and especially new ‘faces’ ,magazines such as NME, Rolling Stone and Q. The demographic of teens who read these magazines are the perfect market in contexts of our audience (alternative, indi, music lovers). And finally the internet holds huge possibilities as 16-25 year olds are currently spending more time nationally on social networking websites than any other form of media. WebPages such as Myspace and Facebook are two of the leading competitors which have the most profiles. Myspace is especially relevant as it is based around music and new bands.