Richard Dyers theory is in context to star image. Dyer has written extensively about the role of stars in film, TV and music. Dyer states that irrespective of the medium, stars have some key features in common, a star is an image, not a real person, that is constructed (as any other aspect of fiction is) out of a range of materials, for example advertising or magazines as well as films. Stars are commodities produced and consumed on the strength of their meanings. Stars depend on a range of subsidiary media- magazines, TV, radio the internet –in order to construct an image for themselves which can be marketed to their target audiences.
Some common values of music stardom:
• Youthfulness
• Rebellion
• Sexual magnetism
• An anti-authoritarian attitude
• Originality
• Creativity/talent
• Aggression/anger
• A disregard for social values relating to drugs, sex and polite behaviour (eg. The sex pistols)
• Success against the odds
Fundamentally, the star image is incoherent, that is incomplete and ‘open’. Dyer says that this is because it is based upon two key paradoxes.
Paradox 1.
The star must be simultaneously ordinary and extraordinary for the consumer.
Paradox 2.
The star must be simultaneously present and absent for the consumer.
My group and I have used these paradox’s in our star image with regard to dress and behaviour, the group are dressed fairly plainly but still in sync, this is also fitted with a not to violent performance on and off stage.
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