Genres are ‘systems’ of ‘expectations and conventions’ that circulate between ‘industry, text and subject’.
Audiences, therefore, have certain expectations of genre films, based on previous experience and familiarity with similar films which have repetition at the heart of the genre. They will derive pleasure from genre films. And this pleasure often comes from fulfilled or disrupted expectations. There must also be some sort of innovation or variance of one or more of the generic elements to keep the audience interested. This is why we can see develop alone a cycle. This movement is usually from the mythological towards the revisionistic.
The generic elements and conventions:
• Setting (time and place)
• Iconography
• Overall narrative form, plot
• Narrative events
• Representation of individuals and collective
• Stars (actors who appear in a certain type of role or film)
• Themes and ideology and universal myths
• Filmic codes and conventions
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